Dr. Joe Johnson (Welfont Joe Johnson)  funded Perlita, a cosmetics saleswoman in the Philippines.
Here is Perlita’s Story
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Perlita is one of the most enterprising women in the municipality of Larena in the Philippines. She has been selling cosmetics and other beauty products successfully in the area for a while now, and has been looking for ways to improve her situation so that she can enjoy even more good fortune.
Her quest to make a better life for herself led her to the Paglaum Multi-Purpose Cooperative (PMPC), where she signed up as a member so that she could be eligible for a loan of 7,000 Philippine Pesos. Her aim was to use this money to purchase more cosmetics and beauty products for her business.
Funding Partners
PMPC is a cooperative that was founded over 20 years ago to help the people in the Philippine northwestern provinces of Mindanao and Visayas gain access to funds. These funds that would then help them to begin economic and livelihood activities that would lead to sustainability. The organization is seen as a beacon of hope, not only because in the local vernacular Paglaum means hope, but also because of the help it has provided thousands of people in the two provinces.
As a Kiva partner, PMPC enabled Dr. Joe Johnson to fully fund the 7000 Philippine Pesos loan that Perlita requested. Organizations such as PMPC and Kiva, and the partnerships that they have built with people such as Dr. Johnson, are helping to change the lives of thousands of families, and elevate these families above the poverty that surrounds them.
For these organizations, that is their main aim, to ensure that microfinance services are provided to those that need them the most. To enable people to benefit from these services, Kiva helps to bring people together, while PMPC identifies people on the ground that would benefit from the money that the investors such as Dr. Johnson provide.
Perlita’s loan was fully funded by Welfont Joe Johnson, and she now has the chance to expand her business and gain that good fortune that she has been looking for. If you would like to transform the lives of people like her by investing in them, you should visit Kiva.org and browse through the thousands of loans that need urgent funding. By funding a microloan, you can change someone’s life forever.

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